Body blow to D'Arcy as Mars splits
- Mars, D'Arcy Split Follows Losses. McMains, Andrew // Adweek Midwest Edition;5/13/2002, Vol. 43 Issue 20, p42
Reports on the decision of Mars to end its relationship with advertising agency D'Arcy Masius Benton & Bowles. Shift of the company's advertising accounts from D'Arcy to Grey in 2000; Agencies being considered by Mars for its brands; Reasons for the split.
- DMB&B brings fun to Mars television spots. Clark, Mairi // Campaign;09/25/98, Issue 39, p6
Focuses on the advertising campaign created by the DMB and B advertising agency for the Mars company's Mars Bars Brand. Value of the campaign; Description of the campaign.
- Plagiarism is tricky to police while ideas aren't copyrightable. Tylee, John // Campaign (UK);04/28/2000, Issue 17, p2
Comments on the claim by British college student Liz Jones that creative agency D'Arcy rejected her idea for a Mars' Maltesers advertisement and then used it as its own. Response of D'Arcy's creative director Nick Hastings to the charge; Negative press received by D'Arcy; Impact Jones' charge...
- D'Arcy braced for fresh Mars review. Tylee, John // Campaign;6/15/2001, Issue 24, p1
Reports that the planned account review by food firm Mars Inc. of its Uncle Ben's rice business in Europe might affect its relationship with creative agency D'Arcy. Possible competition with agencies BBDO and Grey Worldwide; Reasons for the planned review.
- TBWA and Grey lie in wait as Mars dumps D'Arcy. Palmer, Camilla // Campaign;5/17/2002, Issue 19, p1
Reports on the termination of the advertising agency D'Arcy Masius Benton â†¦ Bowles Inc. from handling the campaigns of Mars Masterfoods in Great Britain. Effects of the decision on the brands; Management of the petcare and foodbrands; Impact of the closure of the Saint Louis office on the...
- Mars musters $50 mil ad blitz behind Bowls. Thompson, Staphanie // Advertising Age;11/6/2000, Vol. 71 Issue 46, p4
The article focuses on the marketing strategy of Mars Inc. for its Uncle Ben's Rice Bowls product line introduced in the United States. The company's advertisements were created by the New York-based D'Arcy Masius Benton & Bowles advertising agency and are targeted to teenagers and to small...
- Pass(ion) the bowl. // Advertising Age;2/22/1999, Vol. 70 Issue 8, p34
The article describes a television advertising campaign created by D'Arcy Masius Benton & Bowles for Mars Incorporated's Uncle Ben's rice bowls in 1999. The campaign has been running in Houston, Texas, where the brand has been testing since summer. The passion theme in the advertisement, which...
- Mars dumps D'Arcy, citing office closure. Thompson, Stephanie; Macarthur, Kate; Thomaselli, Rich; Cuneo, Alice Z.; Linnett, Richard // Advertising Age;5/13/2002, Vol. 73 Issue 19, p3
The article reports that Mars terminated its global relationship with advertising agency, D'Arcy Masius Benton & Bowles because of philosophical differences and changing priorities. The termination of the advertising contract was influenced by strained relations between the marketer and the...
- St. Louis fed Whiskas. Jensen, Trevor // Adweek Midwest Edition;08/31/98, Vol. 39 Issue 35, p3
Reports that the advertising for Whiskas cat food, which is marketed by Kal Kan Foods, a division of Mars Inc., will be handled by the New York office of the advertising agency D'Arcy Masius Benton and Bowles. Value of the advertising account; Comments from John Farrell, president of the...