TITLE

Body blow to D'Arcy as Mars splits

AUTHOR(S)
Charles, Gemma
PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the termination of D'Arcy Masius Benton & Bowles Inc. to handle the advertising campaign of Mars in Great Britain. Result on the plan of Publicis Groupe; Closure of the office in Saint Louis; Loss of the Inland Revenue account.
ACCESSION #
6725698

 

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