Body blow to D'Arcy as Mars splits

Charles, Gemma
May 2002
Marketing Week;5/16/2002, Vol. 25 Issue 20, p10
Trade Publication
Reports the termination of D'Arcy Masius Benton & Bowles Inc. to handle the advertising campaign of Mars in Great Britain. Result on the plan of Publicis Groupe; Closure of the office in Saint Louis; Loss of the Inland Revenue account.


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