TITLE

VO5 owner plans £10m push to overhaul haircare range

PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the brand repositioning of the haircare products of Alberto-Culver in Great Britain. Alteration of the packaging design; Creation of television advertising; Increase of the marketing share value.
ACCESSION #
6725681

 

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