TITLE

K-C hit as supermarkets slash the price of Andrex

AUTHOR(S)
Singh, Sonoo
PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the response of Kimberly-Clark on the price cutting strategy of the rival companies in Great Britain. Promotion of the category value; Reduction of price on the toilet paper brand; Deduction on the number of sheets.
ACCESSION #
6725651

 

Related Articles

  • Kimberly-Clark to cut Andrex aloe vera price.  // Marketing Week;1/30/2003, Vol. 26 Issue 5, p6 

    Reports on the plans of Kimberly-Clark Corp. in dropping the price and reducing the sheet count of its Andrex aloe-vera toilet roll in Great Britain. Aims in increasing market shares for the product; Selling price of the toilet roll; Implications of the intense promotional activity of the brand...

  • Huggies price drops to match Pampers. Lawrence, Jennifer // Advertising Age;5/31/93, Vol. 64 Issue 23, p12 

    This article reports on the decision of Kimberly-Clark Corp. to reduce the price retailers pay for Huggies in a move that puts its pricing in line with Procter & Gamble's Pampers. The disposable diaper category has become very price competitive as private-label manufacturers put pressure on...

  • In diapers, it's a price fight for P&G, K-C. Steenhuysen, Julie // Advertising Age;9/29/1993, Vol. 64 Issue 41, p36 

    This article focuses on the competition in the U.S. diaper market for the year ending June 1993. In an attempt to regain market leadership from Kimberly-Clark Corp., Procter & Gamble (P&G) has reduced the price and repositioned its Luvs diaper brand as a value brand. It also introduced new...

  • Kimberly, P&G rev up to market latest twist in disposable diapers. Lawrence, Jennifer; Davis, Riccardo // Advertising Age;6/29/1992, Vol. 63 Issue 26, p3 

    States that Kimberly-Clark Corp. starts shipping technologically improved Huggies UltraTrim in the Northwest--three months ahead of Procter & Gamble Co.'s launch of Ultra Dry Pampers Phases and Ultra Dry Luvs Phases. Private-label maker Weyerhaeuser Co. plans to quickly match the improvements;...

  • K-C announces major spin-off.  // Pulp & Paper;Nov94, Vol. 68 Issue 11, p19 

    Reports on developments in Kimberly-Clark Corporation. Management evaluation of divesting company's pulp operations including mills in Terrace Bay, Ontario and Coosa Pines, Alabama. Low priority on expansion of tissue operations; Annual capacity of operations at Coosa Pines and Terrace Bay.

  • Toilet issues. Benady, David // Marketing Week;4/9/1998, Vol. 21 Issue 6, p28 

    Focuses on Kimberly-Clark, a tissue paper company in the United Kingdom (UK). Financial information on Kimberly-Clark; Indication that Procter & Gamble is a threat to the company in the UK market; Details on a venture for the company; Details on the launching of a toilet paper brand.

  • Kimberly-Clark breaks new ground in P.R. Ryan, Frances // Caribbean Business;6/1/1995, Vol. 23 Issue 22, p6 

    Reports on the expansion plans of Kimberly-Clark in Puerto Rico. Product-focus; Percentage increase in sales; Sales goal for industrial division.

  • KC creates Euro role in run-up to media review. Bentley, Stephanie // Marketing Week;12/4/1997, Vol. 20 Issue 36, p10 

    Reports on the establishment of a media buying position in Europe by Kimberly-Clark Corp. Goal of the new position to facilitate the company's media growth plan; Comments from company spokespersons.

  • K-C acts over Euro crisis. Benady, David // Marketing Week;4/2/1998, Vol. 21 Issue 5, p7 

    Reports that three of Kimberly-Clark most senior United States marketers were sent to solve the crisis affecting the company's European operations. Reorganization of staff at the company in Europe; Household brands which the company owns; Identification of the executives who travelled to...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics