K-C hit as supermarkets slash the price of Andrex

Singh, Sonoo
May 2002
Marketing Week;5/16/2002, Vol. 25 Issue 20, p8
Trade Publication
Reports the response of Kimberly-Clark on the price cutting strategy of the rival companies in Great Britain. Promotion of the category value; Reduction of price on the toilet paper brand; Deduction on the number of sheets.


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