TITLE

AA spends £22m on rebranding to emphasise width of product range

PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the brand repositioning of the motor parts supplier AA in Great Britain. Budget for the relaunch of the advertising campaign; Services offered by the company; Enhancement of product cross-selling.
ACCESSION #
6725637

 

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