TITLE

Ryvita rice cakes mark first brand extension

PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launching of rice cakes from Ryvita in Great Britain. Expansion of the product lines; Availability of the products in sesame varieties; Answer to customer demand for healthy products.
ACCESSION #
6725629

 

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