Tesco blasts 'out of touch' TV industry

Wilkinson, Amanda
May 2002
Marketing Week;5/16/2002, Vol. 25 Issue 20, p5
Trade Publication
Reports the accusation of Tesco marketing director Tim Mason against the television industry in Great Britain. Lack of focus on customer needs; Improvement of television programs; Occurrence of regulatory change.


Related Articles

  • Tesco leads as super Mason's supermarket. Lewis, Elen // Brand Strategy;Jan2003, Issue 167, p14 

    Details the conversation with Tim Mason, marketing director of Tesco, on brand innovations and stretching every sinew to give customers a good shopping trip in Great Britain. Career highlights; Educational attainment; Complacent of Mason about Tesco's competition; Design of each marketing...

  • Tesco hands marketing role to commercial chief. Quilter, James // Marketing (00253650);3/8/2006, p1 

    The article reports that Tesco PLC has promoted Richard Brasher, its commercial and trading director, to the role of Great Britain marketing chief, following Tim Mason's move to head the supermarket's U.S. operations. A Tesco spokesman confirmed Brasher's appointment, adding that he would retain...

  • Shifts of power are inevitable. Smith, Craig // Marketing (00253650);6/1/2006, p29 

    The article discusses some of the speculations regarding the 100 most influential people in the marketing industry in Great Britain. In 2005, Tesco PLC's top marketer Tim Mason was rated as the most influential person of the marketing industry in Great Britain. This year, several people are in...

  • Dianne Thompson is first woman to top Power 100. Barrand, Drew // Marketing (00253650);6/1/2006, p1 

    The article reports that Camelot Group PLC CEO Dianne Thompson has become the first woman to be named Great Britain's most powerful marketer after rising to the head of the annual Power 100 list of the journal "Marketing (UK)." Thompson climbs from number five in last year's list to take the top...

  • Tesco trading chief tipped to replace Tim Mason. Quilter, James // Marketing (00253650);2/15/2006, p3 

    The article reports that Tesco PLC's trading director Richard Brasher has emerged as the early frontrunner to succeed the supermarket's marketing director, Tim Mason. Tesco is unlikely to recruit a replacement from outside the company. Brasher is top of a shortlist that includes Tesco's director...

  • Tesco seeks global chief to succeed Tim Mason. Quilter, James // Marketing (00253650);2/14/2007, p1 

    The article reports that the firm Tesco PLC is searching for a global marketing director to replace Tim Mason, the global marketing director of the firm. Mason will focus on his role as the retailer's chief executive in the U.S. He has handled the firm's global marketing since becoming marketing...

  • TV needs fresh products, says Tesco marketer.  // Marketing (00253650);5/16/2002, p3 

    Reports the view of Tesco marketing director Tim Mason on the need to advertise fresh products on television in Great Britain.

  • Tesco prepares for move into non-food retailing.  // In-Store;Jun2005, p5 

    Reports on the plan of retail company Tesco to open its non-food stores in Aberdeen, Scotland and Manchester, England in October 2005. Remarks from Tesco marketing director Tim Mason, on the company's plan; Percentage of British residents who have access to Tesco Extra stores; Launch of Asda...

  • Tesco plots new year brand campaign.  // Marketing Week (Online Edition);12/5/2012, p6 

    The article reports on a new brand campaign being prepared by Tesco in Great Britain for the new year of 2013. This news come as Tesco announced that chief marketing officer Tim Mason will be leaving the company after 30 years of tenure. Also, the campaign is part of the company's efforts to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics