TITLE

Tesco blasts 'out of touch' TV industry

AUTHOR(S)
Wilkinson, Amanda
PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the accusation of Tesco marketing director Tim Mason against the television industry in Great Britain. Lack of focus on customer needs; Improvement of television programs; Occurrence of regulatory change.
ACCESSION #
6725607

 

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