TITLE

Carlsberg signs £40m FA sponsorship deal

PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the sponsorship of Carlsberg on the football tournament in Great Britain. Improvement of brand value; Amount of the sponsorship deal; Enhancement of product management.
ACCESSION #
6725602

 

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