Carlsberg signs £40m FA sponsorship deal

May 2002
Marketing Week;5/16/2002, Vol. 25 Issue 20, p5
Trade Publication
Reports the sponsorship of Carlsberg on the football tournament in Great Britain. Improvement of brand value; Amount of the sponsorship deal; Enhancement of product management.


Related Articles

  • UK: Carlsberg unveils UK football push. Morton, Andy // Aroq - Just-Drinks.com (Global News);4/6/2014, p8 

    The article reports on the launch of a football marketing campaign in Great Britain by brewing company Carlsberg, as part of its sponsorship of football Barclays Premier League in England, that focuses on the on-trade and will run in print, broadcast and digital.

  • Carlsberg set to launch Euro 2000 sweepstake. Michalczyk, Imelda // Marketing (00253650);5/4/2000, p6 

    Reports on the plans of Carlsberg AS to offer a pub-based sweepstake promotion in Great Britain to highlight its sponsorship of the Euro 2000 football games in Europe. Total amount of prizes at stake; Details of the promotion.

  • Carlsberg bleibt Partner der UEFA.  // Lebensmittel Zeitung;5/10/2013, Issue 19, p0054 

    The article announces the renewal of a sponsoring agreement between Danish brewery Carlsberg and the Union of European Football Associations (UEFA) for the UEFA European Football Championship from 2014 to 2017.

  • Carlsberg signs new five-year deal with FC Copenhagen. Morton, Andy // Aroq - Just-Drinks.com (Global News);12/15/2014, p2 

    The article presents a reprint of the article "Carlsberg signs new five-year deal with FC Copenhagen," by Andy Morton, which appeared on just-drinks.com on December 12, 2014. It states that brewing company Carlsberg decided to extend its sponsorship contract with Football Club (FC) Copenhagen...

  • FA backers demand deal restructure in 'value' row. Barrand, Drew // Marketing (00253650);10/12/2005, p2 

    The article reports that the Football Association (FA) has became embroiled in a row with its primary sponsors amid concerns that its multimillion-pound sponsorships do not deliver value for money. The sponsors, Carlsberg A/S, McDonald's Corp., Nationwide, Pepsico Inc. and Umbro, which are in...

  • Carlsberg to strike £32m deal with England team. Barrand, Drew // Marketing (00253650);7/5/2006, p1 

    The article focuses on the plans of Carlsberg A/S to sign a sponsorship deal with England's football team. The contract will be valid for four years, and is likely to be worth more than £32 million. Carlsberg will also sponsor the Football Association (FA). McDonald's Corp. is also...

  • Carlsberg. Murphy, Claire // Marketing (00253650);8/4/2004, p27 

    Carlsberg sponsorship and PR manager Gareth Roberts is a big fan of official football sponsorships. Sponsoring Virgin Radio's breakfast show was also a great opportunity to raise brand awareness. Roberts has already signed Carlsberg up to Euro 2008, which will be held in Austria and Switzerland....

  • Carlsberg close to Liverpool renewal deal.  // Marketing Week;5/12/2005, Vol. 28 Issue 19, p12 

    Reports on the multi-million pound shirt sponsorship deal between Liverpool Football Club and Carlsberg A/S in Great Britain. Impact of the deal on ailing both parties' profile; Total amount involved in the sponsorship deal; Other contracts entered by Carlsberg.

  • FA links with Carlsberg in anti-hooliganism drive. Sweney, Mark // Marketing (00253650);9/2/2004, p3 

    This article reports that the Football Association (FA) has teamed up with sponsor Carlsberg AS for a nationwide effort to combat hooliganism at England away games. The campaign, which will use Carlsberg's Euro 2004 campaign strapline "Your country needs you," will promote the FA's official...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics