TITLE

Nestlé to launch Double Cream bar--its first new brand for five years

PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launching of the Double Cream chocolate bar from Nestlé Rowntree in Great Britain. Product development strategy of the company; Budget for the television advertising campaign; Variation of the packaging design.
ACCESSION #
6725598

 

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