TITLE

Dodge sports 'golden ticket' strategy in scavenger hunt

PUB. DATE
November 2011
SOURCE
Direct Marketing News;Nov2011, Vol. 33 Issue 11, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
A review is offered of an integrated marketing campaign for Chrysler Group LLC's 2012 Dodge Journey luxury-crossover vehicles.
ACCESSION #
67252511

 

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