The Casket Perception

Gould, Glenn
November 2011
American Funeral Director;Nov2011, Vol. 134 Issue 11, p56
Trade Publication
The author reflects on the one percent decline in the sales of caskets since year 2001 that is similar to the trend in subscriptions for newspapers in the U.S. He speculates on the possibility of the continued decline of casket sales in the coming years and the perceptions of consumers towards cremation that influence the downward trend. He discusses the arguments of funeral directors on the increase of demand for cremation and rental caskets.


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