TITLE

Build Your Brand

AUTHOR(S)
Bates, Suzanne
PUB. DATE
November 2011
SOURCE
Leadership Excellence Essentials;Nov2011, Vol. 28 Issue 11, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses lessons in building brands that business leaders can learn from the experience of Golin Harris chief executive officer Fred Cook as the baton of leadership was passed on to him. The author notes that when Cook started, he wondered how he could infuse a winning attitude without losing what worked at Golin Harris. Business leaders are urged to define a value, learn how to measure it, track it, and communicate results in order to sustain their momentum.
ACCESSION #
67236895

 

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