TITLE

THE JAY-Z BRAND DECODER

AUTHOR(S)
Klara, Robert
PUB. DATE
November 2011
SOURCE
Adweek;11/7/2011, Vol. 52 Issue 39, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on rap musician Jay-Z and his activities as an entrepreneur and financier. The music industry firm Roc Nation owned and managed by Jay-Z is discussed. Restaurants either partially or wholly owned by Jay-Z are considered. Jay-Z's partnership in the advertising agency Translation Advertising and his minority ownership of the New Jersey Nets basketball team of the National Basketball Association (NBA), which will relocate to Brooklyn, New York City in 2012, are discussed.
ACCESSION #
67236242

 

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