The choice is simple: resignation or resignation

November 2011
Creative Review;Nov2011, Vol. 31 Issue 11, p92
In this article the author offers observations on changes that are occurring in the advertisement industry in the twenty first century. Particular focus is given to the shortening of the design process. Additional topics include increased client involvement in advertising campaigns and the importance of maintaining flexibility in creative fields. Comments from the comedian Bill Hicks on advertising are also included.


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