To fly, to serve, to shield

Evamy, Michael
November 2011
Creative Review;Nov2011, Vol. 31 Issue 11, p89
The article discusses the 2011/2012 redesign of the British Airways (BA) coat of arms logo. Particular focus is given how coats of arms are believed to convey lineage, integrity and quality. Topics discussed include BA's advertising campaigns, BA's work with the Forpeople design agency and insights on neo-royal heraldry.


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