TITLE

To fly, to serve, to shield

AUTHOR(S)
Evamy, Michael
PUB. DATE
November 2011
SOURCE
Creative Review;Nov2011, Vol. 31 Issue 11, p89
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the 2011/2012 redesign of the British Airways (BA) coat of arms logo. Particular focus is given how coats of arms are believed to convey lineage, integrity and quality. Topics discussed include BA's advertising campaigns, BA's work with the Forpeople design agency and insights on neo-royal heraldry.
ACCESSION #
67231126

 

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