New Lincoln ads focus on features

Cantwell, Julie
April 2002
Automotive News;4/29/2002, Vol. 76 Issue 5981, p30
Trade Publication
Focuses on the advertising campaign launched by Lincoln Mercury (LM). Emphasis on the brand-image advertising; Discussion on the brand strategy to showcase the luxurious lifestyle with the full line of vehicles from LM; Statistic on cost for media exposures.


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