TITLE

As focus returns to product, what's IT's role?

AUTHOR(S)
Guyer, Lillie
PUB. DATE
April 2002
SOURCE
Automotive News;4/29/2002, Vol. 76 Issue 5981, p4T-R
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the role of information technology in the auto industry. Discussion on brand management for direct-to-consumer Internet sales; Competition in the market; Impact of digital transformation.
ACCESSION #
6720588

 

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