TITLE

Even in Japan, Hyundai takes World Cup honors

AUTHOR(S)
Treece, James B.
PUB. DATE
April 2002
SOURCE
Automotive News;4/29/2002, Vol. 76 Issue 5981, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the corporate sponsorship of Hyundai Motor Co. for the World Cup match in Tokyo, Japan. Estimation of the promotional fee; Provision of vehicles for official and team use; Budget for annual global advertising.
ACCESSION #
6720564

 

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