Even in Japan, Hyundai takes World Cup honors

Treece, James B.
April 2002
Automotive News;4/29/2002, Vol. 76 Issue 5981, p3
Trade Publication
Reports on the corporate sponsorship of Hyundai Motor Co. for the World Cup match in Tokyo, Japan. Estimation of the promotional fee; Provision of vehicles for official and team use; Budget for annual global advertising.


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