TITLE

GM gives brand management the boot

AUTHOR(S)
Cantwell, Julie
PUB. DATE
April 2002
SOURCE
Automotive News;4/29/2002, Vol. 76 Issue 5981, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the reorganization of the executive departments of General Motors Co. in Detroit, Michigan. Elimination of the brand management system; Appointment of marketing directors; Derivation of brand from job titles.
ACCESSION #
6720561

 

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