Dodge's new policy: 100,000, or forget it

Kurylko, Diana T.
April 2002
Automotive News;4/29/2002, Vol. 76 Issue 5981, p1
Trade Publication
Reports on the production standard for the M80 concept Dodge brand by DaimlerChrysler in Detroit, Michigan. Evaluation of the marketing policy; Clarification on the positioning of automobile brands; Credibility of the platform for target buyers.


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