November 2011
Credit Union Journal;11/7/2011, Vol. 15 Issue 43, p24
Trade Publication
The article focuses on the studies "The Changing Student Loan Market" by the Synergistics Research Corp. and "Personal Financial Management: The Devil is In the Details" from Celent Communications Corp. and the Center for Financial Services Innovation (CFSI). According to the study of Synergistics, banks should analyze their customers when marketing student loan products. The study by Calent states that a number of banks offer solutions to the personal financial management (PFM).


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