TITLE

UNDER THE MICROSCOPE

PUB. DATE
November 2011
SOURCE
Credit Union Journal;11/7/2011, Vol. 15 Issue 43, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the studies "The Changing Student Loan Market" by the Synergistics Research Corp. and "Personal Financial Management: The Devil is In the Details" from Celent Communications Corp. and the Center for Financial Services Innovation (CFSI). According to the study of Synergistics, banks should analyze their customers when marketing student loan products. The study by Calent states that a number of banks offer solutions to the personal financial management (PFM).
ACCESSION #
67204638

 

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