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The article looks at Internet marketing, which can come in the form of banners, pop-ups, preroll videos, promotional URLs, social networking, widgets, and virtual communities like Second Life. According to the article, analysts and marketers are mixed as to which emerging form of online ads will...
- Google+ a ghost town as brands decamp for Pinterest. DELO, COTTON // Advertising Age;5/21/2012, Vol. 83 Issue 21, p2
The article focuses on Google+, the online social network created by Internet industry firm Google Inc. The limited use of the network for Internet marketing by companies and brand name products is examined, and largely attributed to the lack of traffic from Internet users on their home pages...
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The article presents a comparison of online social networks, Google+ from Google Inc., and Facebook, with reference to their brand pages features. It is stated that social media marketers don't quite view Google+ as a great platform for marketing opportunities. Also mentioned is that Facebook...
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The article reports on the Client Council launched by social networking site Facebook with in an effort to gain input on advertising and marketing from clients and advertising agencies.
- HAPPY HOUR(S). // Marketing Research;Summer2012, Vol. 24 Issue 2, p3
The article reports on a study which indicates the most effective time for launching campaigns in Facebook, Twitter, and YouTube, suggesting to deploy a campaign at a time when the target demographic is ready to engage.
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The article focuses on the significance of social networking sites such as Twitter and Facebook to brand marketing.
- The Battle for Your Social Circle. Quittner, Josh; Hempel, Jessi; Blakely, Lindsay // Fortune International (Europe);11/26/2007, Vol. 156 Issue 10, p11
The article discusses business plans by online social network Facebook and search engine Google Inc. regarding Internet advertising. Despite billions of dollars spent annually on Internet advertisements, consumer click-through rates hover around 0.2 percent. Facebook Ads will allow advertisers...
- PLAYING BY ONLINE PLAYGROUND RULES. Cincotta, Katie // B&T Weekly;11/10/2006, Vol. 56 Issue 2589, p14
The article discusses the increasing popularity of virtual online communities and examines the opportunities the trend provides for companies to market and advertise their products and services. The article also examines the potential of user generated content through various websites such as...
- Craigslist Has Lost Its Innocence. Wexler, Sarah Z. // Marie Claire (US Edition);Jan2008, Vol. 15 Issue 1, p67
The author reflects on the innocence lost by Craigslist, a network of virtual communities which offer free classified advertisements. She claimed that the online social network had lost its reputation as it had turned into a medium of prostitution and crimes. She implied that advertisements...