SPORT CHALET FIGHTS BACK IN A TOUGH ECONOMY
- Some non-business books contain principles that apply to challenges found in business. Chepesiuk, Ron // NSGA Retail Focus;Jan/Feb2010, Vol. 63 Issue 1, p12
An interview with chief executive officer (CEO) Craig Levra of Sport Chalet Inc. in the U.S. is presented. When asked what business books he reads, he refers to the "Deep Survival, Who Lives, Who Dies and Why," by Laurence Gonzales. Levra states that the books offers dozen things that survivor...
- Sporting goods retailer to enter Utah market with West Jordan store. Taylor, Debbi // Enterprise/Salt Lake City;2/12/2007, Vol. 36 Issue 32, p1
The article reports that California-based Sport Chalet will set up its first Utah store in the Jordan Landing shopping center in West Jordan in 2007. Sport Chalet chief executive officer Craig Levra says that Utah is a very good family market with so many children and the state's economic growth...
- INDUSTRY VENDORS BOOST MARGINS AND PROFITS IN Q4. // SGB;May/Jun2010, Vol. 43 Issue 3, p13
The article offers information on the developments in the sporting goods industry in the U.S. and also presents a quote by Craig Levra, chairman of Sport Chalet Inc. on online retail business. It further presents information on the revenue growth of several companies in the industry, including...
- Methods that make money. Shaw, Robert // Brand Strategy;Jun2007, Issue 213, p30
The article discusses some practices of high-performing companies in analyzing and growing marketing's performance in Great Britain. It cites several questions that a curious chief executive or marketing director should ask to assess their level of capability. In addition, it provides...
- Sport Chalet sings of bad weather blues. // DSN Retailing Today;6/23/2003, Vol. 42 Issue 12, p20
Reports on the financial performance of Sport Chalet during the fourth quarter ended March 31, 2003. Decline in same-store sales; Company's plan to diversify its store base by extending its presence into Northern California; Negative effects of unseasonably warm and dry weather in California...
- Trujillo's big test. Featherstone, Tony // BRW;10/6/2005, Vol. 27 Issue 39, p6
Focuses on the marketing strategy of Sol Trujillo, CEO of Telstra Corp. Ltd., to improve the financial performance of the company in Australia. Impact of the powerful long-term consumer trends on the company; Changes in the organizational scheme of the company; Business plans of the company to...
- What a Chief Executive Officer Expects from Marketing Men. Morgan, Allen // Banking;Nov67, Vol. 60 Issue 5, p69
Details the expectations of a chief executive officer (CEO) from marketing men. Image and qualities expected; Role and responsibilities of the CEO in evaluating the marketing department.
- VIEW FROM THE TOP. Filby, Ian // Marketing Week (01419285);8/11/2011, Vol. 34 Issue 32, p22
The author reflects on how marketing helped him in performing his role as a chief executive officer (CEO).
- The tyranny of the sales force. Rothschild, Bill // Across the Board;Jun94, Vol. 31 Issue 6, p13
Presents two cases of how chief executive officers (CEO) and division leaders can combat sales force dominance and effect marketing changes. Reasons for fear in confronting sales forces; CEO as key-customer manager; Implications to the CEO; Multifunctional customer-team approach.