September 2011
SGB;Sep/Oct2011, Vol. 44 Issue 5, p8
Trade Publication
The article reports that New Balance Athletic Shoe Inc. is expecting its revenues to grow by more than 15 percent globally in 2011. New Balance's U.S. licensed stores have seen increased year-over-year sales for the past 12 months. Also contributing to the performance is the success of New Balance's "Let's Make Excellent Happen" brand campaign.


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