TITLE

How to Reel In VOD Viewers

PUB. DATE
October 2011
SOURCE
Multichannel News;10/10/2011, Vol. 32 Issue 38, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the tactics used by cable operators in the U.S. to increase the pay portion of the video-on-demand (VOD) business such as sending fight fans on a free trip before a big bout and offering the first 10 minutes of a VOD movie.
ACCESSION #
67163974

 

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