Online Video Is Mass Medium Now, Nielsen Study Says

October 2011
Multichannel News;10/24/2011, Vol. 32 Issue 40, p28
The article reports on the findings of the Nielsen Cross-Platform Report for the second quarter of 2011 which shows that traditional television watching remains the great American pastime as it climbs 1.9% to 146 hours and 20 minutes despite 48% of U.S. consumers are watching some online videos.


Related Articles

  • WEEKLY OTT VIEWING.  // Broadcasting & Cable;5/11/2015, Vol. 145 Issue 18, p19 

    This article offers statistics on the number of hours which 18-25 year-olds spend watching online video.

  • Viewer's Choice.  // Multichannel News;4/27/2015, Vol. 36 Issue 16, p21 

    Statistics are given regarding consumer preferences for television viewing including live watching of video programming, use of mobile device such as tablet for watching online videos, and watching favorite programs through binge viewing.

  • TV ad industry must adapt to the lessons of online. Pearse, Justin // New Media Age;11/27/2008, p02 

    The author talks about the impact of the new media era on the television (TV) advertising industry. According to the author, the Internet is a key factor influencing the TV viewing habits of consumers. He notes the challenges posed by the Internet to the industry amid growth of online...

  • Kudos to PTC for Pointing Out Rise in '$#*!' on TV. Eggerton, John; Gibbons, Kent; Umstead, R. Thomas // Multichannel News;11/15/2010, Vol. 31 Issue 43, p8 

    The article reports that Parents Television Council (PTC) has been congratulated for a catchy program title of its latest broadside at television content with a focus on naughty bits and phrases that were unavoidable given the topic, but made for titillating reading nonetheless.

  • Kids use web as much as TV, reports Ofcom. Eleftheriou-Smith, Loulla-Mae // PRWeek (London);11/2/2012, p19 

    The article reports on the findings of a study conducted by the British Office of Communications (Ofcom) which examined the Internet and television habits of British children aged 12 to 15 years.

  • Broadcast-Only TV Homes on the Rise. MCPHERSON, DOUG // Response;Aug2013, Vol. 21 Issue 11, p9 

    The article reports on the findings of researcher GfK on the increasing number of broadcast-only television (TV) homes in the U.S. in 2013.

  • TV's success doesn't tell full story. Jones, Gareth // Revolution (14605953);Sep2008, p19 

    The article discusses various reports published within the issue, including the decision of Orange to pull out its money in television advertisement and the effect of video-on-demand platforms on traditional television viewing.

  • NEWS IQ.  // Scholastic News -- Edition 4;1/11/2010, Vol. 72 Issue 12, p8 

    A quiz relating to articles published within the issue is presented, including children and television watching and the book "March On!."

  • CORRECTIONS.  // Crain's New York Business;9/16/2013, Vol. 29 Issue 37, p0002 

    A correction to the article "Aereowants TV to be free-ish," which was published in the September 9, 2013 issue is presented.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics