TITLE

Online Video Is Mass Medium Now, Nielsen Study Says

PUB. DATE
October 2011
SOURCE
Multichannel News;10/24/2011, Vol. 32 Issue 40, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the findings of the Nielsen Cross-Platform Report for the second quarter of 2011 which shows that traditional television watching remains the great American pastime as it climbs 1.9% to 146 hours and 20 minutes despite 48% of U.S. consumers are watching some online videos.
ACCESSION #
67163930

 

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