FTC Takes Teens Off Marketing-Guide Menu

October 2011
Multichannel News;10/17/2011, Vol. 32 Issue 39, p17
The article reports that the U.S. Federal Trade Commission (FTC) will modify the guidelines for the marketing of foods to children in the U.S. INSET: 'NOT NECESSARY TO ENCOMPASS ADOLESCENTS'.


Related Articles

  • FTC's attempt to limit food marketing to kids peters out. SCHULTZ, E.J. // Advertising Age;5/7/2012, Vol. 83 Issue 19, p3 

    The article examines statements by U.S. Federal Trade Commission (FTC) Chairman Jon Leibowitz stating that the agency has no plans to support legislation which would restrict advertising of foods to children. Leibowitz stated that a working group of several agencies including the FTC was...

  • FTC models advertising policy on FDA food labeling standards.  // FDA Consumer;Sep94, Vol. 28 Issue 7, p4 

    Informs that food advertising will be held to the same standards as food labeling according to an announcement by the Federal Trade Commission (FTC). Some of the standards that the FTC is adopting.

  • Ad nausea.  // Nutrition Action Health Letter;Sep97, Vol. 24 Issue 7, p3 

    Discusses the actions undertaken by the US Federal Trade Commission to address the problem of deceptive food advertisements in the United States. Pizzeria Uno's agreement with the commission to stop advertisement for its Thinzettas products; Ordering of Ensure to stop its unsubstantiated claims...

  • FTC to Get Mouthful on Guidelines. Bachman, Katy // Adweek;5/23/2011, Vol. 52 Issue 20, p17 

    The article considers regulations proposed by the U.S. Federal Trade Commission (FTC) on advertising of food aimed at children under 17 years of age, focusing on complaints by food industry officials that the rules are too strict.

  • FTC Issues 'Stronger Order' Against Kellogg.  // Nutraceuticals World;Jul/Aug2010, Vol. 13 Issue 6, p18 

    The article focuses on the advertising restrictions imposed by the U.S. Federal Trade Commission (FTC) on Rice Krispies cereal from Kellogg Co. due to its alleged false claims on its health benefits.

  • FTC Updates Advertising Regulations.  // ACA News (American Chiropractic Association);Jan2010, Vol. 6 Issue 1, p9 

    The article reports on the modification of Federal Trade Commission (FTC) of its advertising regulations in the U.S. It states that under the revised rules, an advertisement that feature a consumer's experience with a product or service as untypical, it will be required to reveal the results...

  • Harkin gives marketers no reason to trust his words. Wheaton, Ken // Advertising Age;8/4/2008, Vol. 79 Issue 30, p14 

    The author offers opinions on food industry marketing aimed at children. U.S. Senator Tom Harkin is criticized for his demand that soft drink and snack food advertising aimed at children by limited by law. A Federal Trade Commissions study which found that the food industry spends $1.6 billion...

  • FTC report on violence stokes regulatory fires. Teinowitz, Ira // Advertising Age;9/18/2000, Vol. 71 Issue 39, p3 

    Discusses the potential impact of a United States Federal Trade Commission (FTC) report on marketing violent content to children. How the report could trigger other regulatory and congressional debates on advertising and media practices; Focus of the FTC report on movie, music, and videogame...

  • ON THE HORIZON.  // Advertising Age;10/1/2012, Vol. 83 Issue 35, p1 

    The article discusses a report from "The New York Times" newspaper that indicates that the U.S. Federal Trade Commission may release updated regulations concerning online marketing that targets children.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics