TITLE

Spike TV Gets 'Aggressive' on Live Sports

PUB. DATE
October 2011
SOURCE
Multichannel News;10/17/2011, Vol. 32 Issue 39, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Spike TV of Spike Digital Entertainment Inc. has aimed to combine live and multiplatform coverage of sports driven that is driven by social media to attract a demographic of men from 18 to 49 years old in the U.S., particularly mixed-martial-arts (MMA) fans.
ACCESSION #
67163813

 

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