Spike TV Gets 'Aggressive' on Live Sports

October 2011
Multichannel News;10/17/2011, Vol. 32 Issue 39, p16
The article reports that Spike TV of Spike Digital Entertainment Inc. has aimed to combine live and multiplatform coverage of sports driven that is driven by social media to attract a demographic of men from 18 to 49 years old in the U.S., particularly mixed-martial-arts (MMA) fans.


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