Cable Ads Deliver: Postal Union Buys Flight on News Networks

October 2011
Multichannel News;10/17/2011, Vol. 32 Issue 39, p6
The article reports that the American Postal Workers Union (APWU) has decided to use national cable spots on Cable News Network (CNN), MSNBC, and Fox News Channel to make its point regarding the 2006 law which imposes a 5 million dollar burden on the U.S. Postal Service.


Related Articles

  • Cable networks, agencies at odds over ratings. Stern, Christopher // Broadcasting & Cable;10/4/93, Vol. 123 Issue 40, p63 

    Reports on the advertising community's reaction to the Cabletelevision Advertising Bureau's (CAB) recommendation for the measurement of cable audience on a weekly or monthly basis rather than quarter hourly. Suggested use of Nielsen Media Research data; Issue on the evaluation of a buy after a...

  • MSOs spiff up their images, boost service. Mermigas, Diane // Electronic Media;09/14/98, Vol. 17 Issue 38, p30 

    Focuses on the effort of multiple system operators in the United States' cable broadcasting industry to advertise their products effectively. Reference to the amount of money spent by cable operators in advertising; Comments from Ray Katz, analyst at Bear Stearns company; Reference to the...

  • Money follows. Burgi, Michael // MediaWeek;5/27/96, Vol. 6 Issue 22, Adweek p32 

    Presents forecasts for cable television's audience share for 1996. Efforts to encourage advertising in cable networks; Factors affecting television networks' purchase of cable commercial airtimes.

  • Cable boasts record rating average. Brown, Rich // Broadcasting & Cable;7/11/94, Vol. 124 Issue 28, p17 

    Presents the Cabletelevision Advertising Bureau's findings of the average record rating in total United States homes of advertising-supported cable television networks in June 1994. Prime time rating; Networks which show a ratings decline.

  • Stakes rising in cable TV's sports battle. Jensen, Jeff // Advertising Age;4/13/1998, Vol. 69 Issue 15, pS14 

    Reports on advertising of sports networks on cable television in the late 1990s. Size of ESPN including networks, radio, and Web sites; How the cost of buying sports television is increasing; Problems in selling advertising; Comments.

  • Forming an Interactive Nation. SPANGLER, TODD // Multichannel News;5/17/2010, Vol. 31 Issue 20, p22 

    The article offers information on a consumer awareness campaign of advertising interactive features of Enhanced TV Binary Interchange Format (EBIF) as "selecTV," which aims to provide EBIF interactive television standard for around 25m subscribers by the end of 2010.

  • Philly's looking good to cable spot and buyers. Hall, Lee // Electronic Media;9/09/96, Vol. 15 Issue 37, p4 

    Reports on cable operators' vision to turn the city of Philadelphia, Pennsylvania into a marketwide interconnect region. Lenfest's Cable AdNet's plan to purchase competitor Metrobase Cable Advertising; Views of cable operators in tapping potential of city as a cable market; Problems cable...

  • WB, Nick lead kids TV. Friedman, Wayne // Electronic Media;12/30/2002, Vol. 21 Issue 51, p10 

    Discusses the rating performances of the cable television networks in the kids market in the fourth quarter of 2002. Increase in the advertising sales for the broadcast year 2002-2003 in the kids market; Improvement in the kid ratings of Nickelodeon; Cartoon characters providing the increase to...

  • CAB: Cable's tight focus builds brand awareness. McConville, Jim // Electronic Media;04/21/97, Vol. 16 Issue 17, p49 

    Describes the importance of household brand name awareness to American cable television broadcasters. Discussion of the issue during the Cabletelevision Advertising Bureau conference held in April 1997; Role of branding efforts in the success of broadcasters; Factors attributed to the decline...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics