TITLE

TNS & C4: BRANDS AND MINDS

PUB. DATE
May 2002
SOURCE
Brand Strategy;May2002, Issue 159, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on a study commissioned by Channel 4 television in order to understand consumers' subconscious reactions to various brands in Great Britain. Levels of statistical significance of each brand against its reference population on the different axes; Discussion on semiometrie. INSET: Semiometrie explained.
ACCESSION #
6712881

 

Related Articles

  • Give Me Speed! Agee, Tom // NZ Marketing Magazine;May2002, Vol. 21 Issue 4, p42 

    Comments on the growth of the expectations of consumers from service companies. Vital part of business lives; Factors that could let consumers not to trust a brand name again.

  • Brand armour protection.  // Brand Strategy;Apr2003, Issue 170, p32 

    Focuses on the impact of having strong brands on the value creation of shareholders. Acceleration of consumer acceptance; Increase in the certainty of shareholders; Creation of a different perception on the part of the customers.

  • How we can fight back against anti-brand balaclava bolshies. Fletcher, Winston // Marketing (00253650);9/13/2001, p16 

    Comments on the groundswell of hostility to brands in Great Britain. Factors contributing to the anti-brand sentiment of consumers; Possible role of marketers in countering the anti-brand sentiment of consumers; Brand benefits.

  • GLOBAL PULSE.  // Marketing (00253650);8/15/2002, p44 

    Focuses on the response of youth brands to the changing mood and consumer attitudes in Great Britain.

  • Consumers increasingly buy brands they know and trust.  // Sell!ng;Mar2001, p2 

    Focuses on the report `KSA/NPD Apparel Brand Report,' which deals with the brand choice of consumers in the United States. Top five men's and women's brands ranked by loyalty in 2000.

  • Consumer trend in recession is to own brand. Donnelly, Margaret // Irish Farmers Monthly;Mar2011, p13 

    The article reports that more consumers are including at least one own brand products when buying their staple needs in stores in Ireland in 2011.

  • Private label on the rise.  // Chain Store Age;May96, Vol. 72 Issue 5, p31 

    Presents information on the findings of The Gallup Organization on the preference of consumers for store brands. Percentage of increased patronage of store brands; Comparison of quality of store brands and national brands.

  • Trust is key to modern branding. Mitchell, Alan // Marketing Week;10/23/1997, Vol. 20 Issue 30, p24 

    Discusses reasons for increasing consumer trust in brand-name products in Great Britain. Decline in consumer credibility of public institutions; Brand management versus trust management; Focus of consumer trust to the nature of the organization behind the product; Emergence of a new type of...

  • Consumer Evaluation on Franchise Extension Products: A Categorization Processing Perspective. Hartman, Cathy L.; Price, LindaL.; Duncan, Calvin P. // Advances in Consumer Research;1990, Vol. 17 Issue 1, p120 

    Although franchise extension strategies, use of familiar brand names to introduce new products, are widely used by practicing marketers, they have received limited attention from researchers. Their use is based on the belief that familiar, highly- regarded brand names will enhance response to...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics