TITLE

THE MYSTERY OF THE MAGIC LANTERN

AUTHOR(S)
Donald, Helen
PUB. DATE
May 2002
SOURCE
Marketing Week;5/9/2002, Vol. 25 Issue 19, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of digital signage on advertising in Great Britain. Decrease of television advertising due to digital signage; Response of the Point-of Purchase Advertising International in providing appropriate guidance on digital signage; Emphasis on the importance of research to avoid confusion on application of digital signage.
ACCESSION #
6712600

 

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