MARKETING WEEK diary
- Back to School Special. Spano, Maria // NW;9/22/2008, Vol. 16 Issue 38, Special section p16
A quiz concerning celebrities is presented.
- STAR SPY. // NW;10/7/2013, Vol. 21 Issue 41, p80
The article reports various developments related to celebrities including ex-footballer David Beckham taking in the race at the Singapore Formula 1 Grand Prix.
- Stud Meter. // Cosmopolitan;Aug2011, Vol. 250 Issue 8, p105
Several photographs of celebrities who are becoming hotter and those who loosing popularity day by bay are presented including football player David Beckham, actor Ryan Bingham and actor Chad Ochocinco.
- A STAR-STRUCK OBSESSION. Hargrave-Silk, Atifa // Media: Asia's Media & Marketing Newspaper;5/30/2003 Supplement, p44
Celebrity endorsements are indeed an effective way for brands to gain credibility, visibility and goodwill. Though advertisers see it as a short cut to instant recognition, but hitching a brand to a star can be a risky bet. Across Asia, football fans aped football player David Beckham's mohican...
- SECOND BEST. // NW;4/18/2011, Vol. 19 Issue 16, p106
Photographs of several celebrities, with cardboard cut-outs of other celebrities, including footballer David Beckham with a cut-out of singer, Justin Bieber, and actress and singer, Jennifer Lopez seen with a cut-out of U.S. President, Barack Obama.
- WE ASKED: You answered. // NW;2/4/2013, Vol. 21 Issue 6, p85
The article focuses on a survey on various issues concerning celebrities including the number of children of soccer player David Beckham, actress Lindsay Lohan working as an escort, and actress Demi Moore.
- the lowdown. // Woman's Day (Australia Edition);6/18/2012, Vol. 63 Issue 25, p111
Several photographs of celebrities are presented that include football player David Beckham, actor Leonardo DiCaprio and actress Jennifer Hawkins.
- TWEETS OF THE WEEK. // Marketing Week;5/23/2013, p4
The article presents comments or tweets posted on the online social network Twitter for the week of May 23, 2013 on topics related to marketing including the retirement of the professional soccer player David Beckham, the advertising industry, and The Marketing Academy of 2013.
- Brands have every right to drop stars who behave badly. Smith, Craig // Marketing (00253650);4/15/2004, p17
There is no doubt that celebrity sells anyone casting their eye over the red-tops of late cannot fail to have been impressed by the number of pages tabloids have been able to fill, or copies they have been able to sell, as a result of David Beckham's alleged infidelities. In recent years, the...