TITLE

Pet food makers look beyond the dog bowl

AUTHOR(S)
Charles, Gemma
PUB. DATE
May 2002
SOURCE
Marketing Week;5/9/2002, Vol. 25 Issue 19, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the status of pet food market in Great Britain. Marketing strategy of Masterfoods U.K. for profitability in lucrative pet insurance market; Segmentation of pet food market; Stability of Whiskas and Pedigree in the market.
ACCESSION #
6712585

 

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