Pet food makers look beyond the dog bowl

Charles, Gemma
May 2002
Marketing Week;5/9/2002, Vol. 25 Issue 19, p20
Trade Publication
Focuses on the status of pet food market in Great Britain. Marketing strategy of Masterfoods U.K. for profitability in lucrative pet insurance market; Segmentation of pet food market; Stability of Whiskas and Pedigree in the market.


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