TITLE

Not a whole Lotto love, but a whole Lotto work

AUTHOR(S)
Higham, Nick
PUB. DATE
May 2002
SOURCE
Marketing Week;5/9/2002, Vol. 25 Issue 19, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the relaunch of National Lotto operation by Camelot in the studio at Granada's London Television Center in England. Efforts for the success and revival of the Lotto's profitable days; Media response base on the coverage of the event; Factors for the apathy of the public on the relaunch of the operation.
ACCESSION #
6712583

 

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