Not a whole Lotto love, but a whole Lotto work

Higham, Nick
May 2002
Marketing Week;5/9/2002, Vol. 25 Issue 19, p17
Trade Publication
Focuses on the relaunch of National Lotto operation by Camelot in the studio at Granada's London Television Center in England. Efforts for the success and revival of the Lotto's profitable days; Media response base on the coverage of the event; Factors for the apathy of the public on the relaunch of the operation.


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