TITLE

O[sub2] confirms its Big Brother sponsorship

PUB. DATE
May 2002
SOURCE
Marketing Week;5/9/2002, Vol. 25 Issue 19, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the sponsorship of 'Big Brother' television program in Channel 4 by O2 in Great Britain. Terms and condition of the sponsorship deal; Statement of O2 director of brand and marketing services Garrison Macri on the deal; Mobile services of the company.
ACCESSION #
6712577

 

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