O[sub2] confirms its Big Brother sponsorship

May 2002
Marketing Week;5/9/2002, Vol. 25 Issue 19, p13
Trade Publication
Reports the sponsorship of 'Big Brother' television program in Channel 4 by O2 in Great Britain. Terms and condition of the sponsorship deal; Statement of O2 director of brand and marketing services Garrison Macri on the deal; Mobile services of the company.


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