TITLE

BDO to clean up UK darts' image

AUTHOR(S)
Thurtle, Gary
PUB. DATE
May 2002
SOURCE
Marketing Week;5/9/2002, Vol. 25 Issue 19, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the restructuring of sponsorship package by the British Darts Organizations (BDO) in Great Britain. Plan of sponsorship to World Championships after enactment of Tobacco Advertising and Promotion Bill; Plan of BDO to leisure and service companies; Prohibition of smoking and drinking during tournaments to players.
ACCESSION #
6712575

 

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