JAA secures £3m Yoplait yogurt task

May 2002
Marketing Week;5/9/2002, Vol. 25 Issue 19, p12
Trade Publication
Reports the appointment of John Ayling & Associates to manage the advertising account for Yoplait Dairy Crest in Great Britain. Reasons for resignation of the incumbent advertising company; Dairy products of the Yoplait brands; Plan of the company for advertising company in relation to the marketing of Nestlé products.


Related Articles

  • Yoplait Dairy Crest appoints JAA to £1.5m media account. Darby, Ian // Campaign (UK);5/10/2002, Issue 18, p5 

    Reports the appointment of John Ayling & Associates by Yoplait Dairy Crest for media planning and buying account in Great Britain.

  • Cornhill Direct Life hands TV buying brief to John Ayling. Cubitt, Emily // Precision Marketing;11/7/2003, Vol. 16 Issue 6, p3 

    Reports that Great Britain-based insurance company Cornhill Direct Life has awarded its television and media buying account to John Ayling and Associates. Details of the media account; Company background; Highlights of the marketing campaign seeking to promote the Senior Security Plan product...

  • Souk signs up JAA in media arm joint venture.  // Marketing Week;5/25/2006, Vol. 29 Issue 21, p13 

    The article reports on Souk's plan to launch MediaSouk, a joint venture with John Ayling & Associates. Souk is an integrated agency formed in 2005 following the merger of HDM, WDPA and Mitchell Conner Searson. Andy Brander has been appointed to lead MediaSouk. Souk CEO Bill Hart comments on the...

  • John Ayling wins Tio Pepe Dining Club media account.  // Marketing Week;8/23/2007, Vol. 30 Issue 34, p13 

    The article reports about the appointment of John Ayling & Associates to handle the media planning and buying for the launch of the Tio Pepe Midweek Dining Club in Great Britain. Accordingly, the agency is developing a campaign to support the club, which offers members savings on restaurant...

  • Ayling appoints EquiMedia to boost its e-offer. Lester, Robert // Marketing Week;12/7/2006, Vol. 29 Issue 49, p14 

    The article reports that John Ayling and Associates has made a partnership deal with digital media specialist EquiMedia to enhance the agency's online offering. The partnership was finalized after a 12-month trial during which EquiMedia planned and purchased online campaigns for a number of JAA...

  • New campaign: Christian Aid.  // Marketing (00253650);5/5/2005, p2 

    The article reports that the advertising agency John Ayling & Associates' Christian Aid campaign is moving away from the famine-stricken images often associated with aid agency advertising to engage potential donors with humour in a TV, radio, press and online advertising campaign breaking in...

  • THE WEEK 2.  // Campaign (UK);2/19/2010, Issue 7, p13 

    The article offers news briefs related to advertising agencies and campaigns in Great Britain. Sprite has launched its first global marketing campaign created by Barbtle Bogle Hegarty New York. John Hartfield has been appointed chief executive at Bartle Bogle Hegarty Asia-Pacific. Milk Marketing...

  • John Ayling wins Hollywood Bowl's buying and planning.  // Marketing Week;10/6/2005, Vol. 36 Issue 40, p15 

    Reports on the selection of John Ayling & Associates by Hollywood Bowl, the chain of ten-pin bowling centers, to handle its media planning and buying business. Consolidation of the planning and buying accounts; Concentration of a new campaign on radio and press; Feature of famous Hollywood movie...

  • Pitch update.  // Campaign;4/3/2015, p23 

    The article that insurance company Waitrose will conduct a meeting as part of its search for an advertising agency. It mentions various agencies involved in the event including CHI & Partners, Adam & Eve/DDB, and John Ayling & Associates (JAA). Also discussed the importance of social and digital...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics