TITLE

JAA secures £3m Yoplait yogurt task

PUB. DATE
May 2002
SOURCE
Marketing Week;5/9/2002, Vol. 25 Issue 19, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the appointment of John Ayling & Associates to manage the advertising account for Yoplait Dairy Crest in Great Britain. Reasons for resignation of the incumbent advertising company; Dairy products of the Yoplait brands; Plan of the company for advertising company in relation to the marketing of Nestlé products.
ACCESSION #
6712570

 

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