Cable's bloated buffet

Schumuckler, Eric
May 2002
Adweek Eastern Edition;5/6/2002, Vol. 43 Issue 19, pSR42
Focuses on the high cost of subscription fee imposed by cable operators on consumers. Advantage of the implementation of á la carte system on cable to consumers; Impact of the á la carte system on cable operators; Destruction of two-thirds of the 100 existing channels.


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