AD+ing Up The Numbers

Chordas, Lori
October 2011
Best's Review;Oct2011, Vol. 112 Issue 6, p34
Trade Publication
The article reports that economic downturn is not impacting automobile insurers' advertising spending as auto insurers spent more than 900 million dollars in advertising during the first five months of 2011. As reported, auto insurers are being helped by customer service and simplified claims-experience messages in differentiating their brands. According to Jon Swallen, senior vice president of Kantar Media, auto carriers' advertising spending continues to grow at a double-digit rate in 2011.


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