TITLE

AD+ing Up The Numbers

AUTHOR(S)
Chordas, Lori
PUB. DATE
October 2011
SOURCE
Best's Review;Oct2011, Vol. 112 Issue 6, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that economic downturn is not impacting automobile insurers' advertising spending as auto insurers spent more than 900 million dollars in advertising during the first five months of 2011. As reported, auto insurers are being helped by customer service and simplified claims-experience messages in differentiating their brands. According to Jon Swallen, senior vice president of Kantar Media, auto carriers' advertising spending continues to grow at a double-digit rate in 2011.
ACCESSION #
67075433

 

Related Articles

  • Advertising Expenditures Increase 0.6 Percent in First Quarter. Renfrow, Jacqueline // Response;Jul2008, Vol. 16 Issue 8, p10 

    The article reports on the study conducted by TNS Media Intelligence which found that advertising expenditures increased by 0.6 percent in New York for the first-quarter of 2008 as compared to the previous year. Jon Swallen, the senior vice president of research at TNS Media, revealed that...

  • Ad Spending Declines in First Halt of 2008. Renfrow, Jacqueline // Response;Oct2008, Vol. 17 Issue 1, p10 

    The article presents the recent report by TNS Media Intelligence, which says that the total measured advertising for the first half of 2008 has declined by 1.6 percent, compared to the first half of 2007 in the U.S. Also in the second quarter of 2008, advertising spending was down by 3.7 percent...

  • Kantar Clarifies Dour 3Q 2013 Short-Form DRTV Billings.  // Response;Feb2014, Vol. 22 Issue 5, p22 

    The article presents an analysis on the Kantar Media's third-quarter 2013 short-form direct response television (DRTV) media billings results. The company's chief research officer, Jon Swallen, states on his note that the drop in DR advertising expenditure are being driven by cable. The...

  • Memo Pad.  // WWD: Women's Wear Daily;9/17/2009, Vol. 198 Issue 59, p25 

    The article offers several updates in the fashion design industry in the U.S. Fashion designer Tom Ford will be making his first movie entitled "A Single Man," distributed by the Weinstein Co. Advertising spending has declined for the fifth consecutive quarter as noted by Jon Swallen, senior...

  • Pared ad budget is back on the chopping block. Connelly, Mary; LaReau, Jamie // Automotive News;7/21/2008, Vol. 82 Issue 6317, p34 

    The article discusses the marketing strategy of General Motors Corp. (GM). It refers to the views of Jon Swallen, senior vice president of research at TNS Media Intelligence, in this regard. As part of its restructuring plan GM is cutting its estimated $2.1 billion ad budget even more. In the...

  • The AVE Debate. Wallace, Cathy // PRWeek (London);5/8/2009, p20 

    The article investigates whether the recession would finally stop the use of Advertising Value Equivalent (AVE). AVE is the cost of buying the space taken up by particular article, had the article been an advertisement. Arguments for and against the continued use of AVE in public relations this...

  • Brazil: Ads on hold, agencies scrap. Michaels, Julia // Advertising Age;6/3/1991, Vol. 62 Issue 23, p17 

    This article describes the state of the advertising industry in Brazil as of June 1991. Brazilian agencies and marketers are coming up with innovative ways to deal with the nation's worst recession since World War II. A price freeze coupled with increasing costs for state-supplied raw materials...

  • Recession Woes Cause 3Q 2008 Long-Form Media Billings a 12.5-Percent Demise. Moftakhar, Shay // Response;Jan2009, Vol. 17 Issue 4, p18 

    The article focuses on decline in media spendings for the third quarter of the year 2008 by 12.5 percent due to recession. All of three quarters of 2008 losses were divided between national cable and broadcast. Broadcast suffered a 19.4% drop of $26.9 million, while national cable had an 8...

  • How Regional Chains Are Competing in the Fast-Food Breakfast War. Monllos, Kristina // Adweek;12/11/2015, p1 

    The article presents a report from the market research firm Kantar Media on competition between fast-food restaurants such as Taco Bell, McDonald's and Carl's Jr on advertising spending of regional chains on national and local television (TV). It also presents the views of Jon Swallen, chief...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics