Supermarket Healthy Eating for Life (SHELf): protocol of a randomised controlled trial promoting healthy food and beverage consumption through price reduction and skillbuilding strategies

January 2011
BMC Public Health;2011, Vol. 11 Issue 1, p715
Academic Journal
The article reports on a research which has been conducted to promote healthy eating. The objective of the research is to assess the controlled trial for reducing obesity and nutrition-related disease and investigating effectiveness and cost-effectiveness of price reductions and skill-building intervention. The study describes the partnership with a major national supermarket chain and effectiveness of intervention strategies for increasing consumption of fruits and vegetables.


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