TITLE

Good Company

AUTHOR(S)
Bassi, Laurie; Frauenheim, Ed; McMurrer, Dan
PUB. DATE
September 2011
SOURCE
Leadership Excellence Essentials;Sep2011, Vol. 28 Issue 9, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article encourages businesses to become a good company to their employees, customers and investors to create a new economic worthiness era. Worthiness extends beyond corporate social responsibility. A study of the relationship between Good Company Index (GCI) scores of Fortune 100 companies and stock performance revealed that goodness has its rewards. Steps to help a company make a GCI grade include the development of a fact-based, prioritized strategy and cultivation of intangible traits.
ACCESSION #
67065496

 

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