Good Company

Bassi, Laurie; Frauenheim, Ed; McMurrer, Dan
September 2011
Leadership Excellence Essentials;Sep2011, Vol. 28 Issue 9, p7
The article encourages businesses to become a good company to their employees, customers and investors to create a new economic worthiness era. Worthiness extends beyond corporate social responsibility. A study of the relationship between Good Company Index (GCI) scores of Fortune 100 companies and stock performance revealed that goodness has its rewards. Steps to help a company make a GCI grade include the development of a fact-based, prioritized strategy and cultivation of intangible traits.


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