Achieving Growth

Christensen, Clayton
June 2011
Leadership Excellence Essentials;Jun2011, Vol. 28 Issue 6, p4
The article offers discussion on the business model. The author claims that leaders seldom pull off the new growth that business model innovation can bring because they do not understand their business model well enough. The key elements of a business model such as customer value proposition and profit formula are mentioned. Other topics discussed include disruptive innovation, characteristics of disruptive enterprise, and examples of disruptive innovation such as cellular phones.


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