Variety Spices Up Hispanic Programming

Hogan, Monica
March 2002
Multichannel News;3/25/2002 Supplement, Vol. 23, p20A
Trade Publication
Reports the factors to be considered by cable operators in designing programming packages for the Hispanic marketplace in the U.S. Commitment of cable operators to courting Hispanic subscribers; Importance of understanding the interest of Hispanic households; Evaluation of the viewing preference of Hispanic households.


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