Healy, Christopher
December 2011
Real Simple;Dec2011, Vol. 12 Issue 12, p212
The article focuses on the traditional marketing strategy through banging of drums to catch the attention of every household in the 17th century. This technique also characterizes the time when military recruiters visit towns and troupe of actors so as to publicize a performance. It points out that this could be the reason why many companies still use loud music as well as noise in the advertising campaigns to promote their sales.


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