TITLE

DRUM UP BUSINESS

AUTHOR(S)
Healy, Christopher
PUB. DATE
December 2011
SOURCE
Real Simple;Dec2011, Vol. 12 Issue 12, p212
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the traditional marketing strategy through banging of drums to catch the attention of every household in the 17th century. This technique also characterizes the time when military recruiters visit towns and troupe of actors so as to publicize a performance. It points out that this could be the reason why many companies still use loud music as well as noise in the advertising campaigns to promote their sales.
ACCESSION #
67052188

 

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