Marketing-To-Mothers Strategy Has New Piece

October 2011
Credit Union Journal;10/17/2011, Vol. 15 Issue 40, p34
Trade Publication
The article reports on the launch of second incarnation of the "Verity Mom" campaign by Verity CU, the 367-million dollars, 25,000-member credit union. It is said that the promotion is just one part of the company's larger strategy of marketing to mothers. Verity Mom was first launched by VCU in 2009 recruiting member Rosemary Garner for the one-year "Spokes Mom" position.


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