TITLE

Marketing-To-Mothers Strategy Has New Piece

PUB. DATE
October 2011
SOURCE
Credit Union Journal;10/17/2011, Vol. 15 Issue 40, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of second incarnation of the "Verity Mom" campaign by Verity CU, the 367-million dollars, 25,000-member credit union. It is said that the promotion is just one part of the company's larger strategy of marketing to mothers. Verity Mom was first launched by VCU in 2009 recruiting member Rosemary Garner for the one-year "Spokes Mom" position.
ACCESSION #
67051998

 

Related Articles

  • In Slow Economy, Using Checking For Marketing. Diekmann, Frank J. // Credit Union Journal;03/26/2001, Vol. 5 Issue 13, p17 

    Discusses ways credit unions can market itself during an economic slowdown. Offer of services as a solutions provider for the member; Focus on member retention.

  • Simplicity, Fun Create Strong Marketing. Fleming, Cathy // Credit Union Magazine;Apr2004, Vol. 70 Issue 4, p76 

    Presents views of top executives on marketing promotions of credit unions in the U.S. Need to focus on checking accounts; Advantage of a suitable media in offering car loan; Measures in preventing marketing pitfalls.

  • Corporates Urged To Become 'More Creative'  // Credit Union Journal;10/24/2005, Vol. 9 Issue 42, p11 

    Highlights the Corporate Network's annual Marketing Forum in Boston, Massachusetts. Keynote speaker; Topics discussed; Attendees of the event.

  • Georgia CUs Air TV Spot During Super Bowl.  // Credit Union Journal;2/13/2006, Vol. 10 Issue 6, p28 

    The article focuses on the initiative of the credit unions in Georgia in airing their advertisement in a Super Bowl. The commercial is financed by the Associated Credit Union, Delta Community Credit Union, Georgia Telco Credit Union and Lockheed Georgia Employees' Federal Credit Unions. It...

  • Open Houses Help Groups, Attract More Business. Bartlett, Michael // Credit Union Journal;4/5/2004, Vol. 8 Issue 14, p19 

    Reports that Eugene, Oregon-based Northwest Community Credit Union has hosted an open house to support different non-profit organizations in the home cities of its branches. Promotions at different branches; Marketing strategy; Sale of compact discs, car loans, home equity and other account...

  • 'Free' Always A Powerful Message, But CEFCU Has Improved Upon It. Freeman, Lisa // Credit Union Journal;4/5/2004, Vol. 8 Issue 14, p21 

    Looks on the marketing strategy of CEFCU credit union in Peoria, Illinois. Business development; Marketing principles; Message included in the credit union's giveaways.

  • 'Bob' Goes On Tour, Bringing Message Of CU Difference To NJ.  // Credit Union Journal;7/17/2006, Vol. 10 Issue 28, p7 

    The article reports on the launch of the advertising campaign featuring "Bob" by the credit union league in New Jersey. The Utah League of Credit Unions started the campaign in November 2004 when it decided to communicate the advantages of a credit union membership. The campaign features Bob,...

  • How Much Net Worth Does A CU Really Need? Diekmann, Frank J. // Credit Union Journal;6/29/2009, Vol. 13 Issue 26, p4 

    The article offers information on Dan LeClerc, chief financial officer (CFO) with the $176-million Lacamas Credit Union (CU) in Washington State and his point of views about the industry. According to him, there is a need for CUs to be willing to consider a wider range of risk scenarios. LeClerc...

  • Treatment For 'Bankcosuction' In Texas.  // Credit Union Journal;4/5/2004, Vol. 8 Issue 14, p12 

    Reports on the Texans Credit Union's radio advertising in Dallas, Texas. Best Use of Humor award received by the campaign from the Credit Union National Association Marketing Council; Banking relationship; Contents of the campaign.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics