TITLE

Advertising needs more testing, says new study

PUB. DATE
October 1983
SOURCE
ABA Banking Journal;Oct83, Vol. 75 Issue 10, p31
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with an insufficient research conducted by financial service providers in assessing the effectivity of their advertising. Information on the advertising-related problems of companies with limited advertising budgets; Sources of dissatisfaction of financial service providers with their advertisements.
ACCESSION #
6703938

 

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