TITLE

Loud and Clear

AUTHOR(S)
Panko, Ron
PUB. DATE
November 2011
SOURCE
Best's Review;Nov2011, Vol. 112 Issue 7, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the advertising trends of life insurance companies in the U.S. It states that life insurance companies have made their advertising campaigns bold and distinctive to promote or establish their brands. It offers information on advertising campaigns of several life insurance companies, including Northwestern Mutual Life Insurance Co., Sun Life Financial Inc., and Metropolitan Life Insurance Co. (MetLife)
ACCESSION #
67005068

 

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