TITLE

'Barely' effective ads eye-catching, but why?

AUTHOR(S)
Perry, David
PUB. DATE
May 2002
SOURCE
Furniture/Today;5/20/2002, Vol. 26 Issue 36, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on bare-chested men in bedding advertisements in the U.S. Complaints of women to the advertisements; Comparison of sexual attraction between genders; Biases of men.
ACCESSION #
6700294

 

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