Being Best-Kept Secret Is Not The Key To Success, CU Finds

October 2011
Credit Union Journal;10/24/2011, Vol. 15 Issue 41, p13
Trade Publication
The article reports on the strategy of the SLO Credit Union that contributed to its success in San Luis Obispo County, California. It states that the company invested in advertising campaign when it started the business to let the people know their existence, and promote their products and services. The company also managed to limit its expenses, resulting to the growth of its assets and revenue.


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