TITLE

Retailer targets 'loyal and younger' customers

AUTHOR(S)
Sloan, Carole
PUB. DATE
May 2002
SOURCE
Furniture/Today;5/20/2002, Vol. 26 Issue 36, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the target market of Pier 1 Imports Inc., a home furnishings specialty retailer in Texas. Citation of targeting loyal and younger customer base; Introduction of price point merchandise; Introduction of ideas.
ACCESSION #
6699931

 

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