Retailer targets 'loyal and younger' customers

Sloan, Carole
May 2002
Furniture/Today;5/20/2002, Vol. 26 Issue 36, p10
Trade Publication
Focuses on the target market of Pier 1 Imports Inc., a home furnishings specialty retailer in Texas. Citation of targeting loyal and younger customer base; Introduction of price point merchandise; Introduction of ideas.


Related Articles

  • Pier 1 plans larger store in major markets. Engel, Clint // Furniture/Today;5/20/2002, Vol. 26 Issue 36, p10 

    Focuses on the plan of Pier 1 Imports Inc. to roll out large-format stores in major markets in Texas. Citation of its aggressive expansion drive; Number of prospected stores to be open; Relocation of several store units.

  • Pier 1 eyes further expansion.  // Home Textiles Today;10/8/2001, Vol. 23 Issue 6, p4 

    Reports the store expansion plans of Pier 1 Imports Inc. in New York, New York. Plans to open 100 stores in 2001; Percentage of base stores renovated; Percentage sales of furniture.

  • Pier 1 contemplates upscale expansion through acquisition. Howell, Debbie // Discount Store News;5/24/99, Vol. 38 Issue 10, p3 

    Focuses on the expansion plans of Pier 1 Imports through acquisition activity to upscale and renew retail concept in its chain. Information on the value pricing strategy of the company; Comments from Stephen Mangum, chief executive officer; Brief information on Pier 1.

  • Pier 1 expands CargoKids.  // DSN Retailing Today;7/21/2003, Vol. 42 Issue 14, p21 

    Reports on the expansion plans of retailer Pier 1 Imports Inc. for the Cargo Kids store in Orlando, Florida. Total units of the retailer; Sales of the store; Transaction cost.

  • Pier 1 Cites Causes For Rough Quarter. Girouard, Marvin // Home Textiles Today;12/20/2004, Vol. 26 Issue 16, p2 

    The article reports that Pier 1 Imports Inc., suffered a 39.5 percent drop in profits for the third quarter due to stiff competition from low price mega stores such as Target and Wal-Mart. The company is planning to implement long term plans, such as sku reductions, stronger visual merchandising...

  • Pier 1 to close more stores.  // Furniture/Today;1/21/2008, Vol. 32 Issue 20, p86 

    The article reports on the plan of Pier 1 Imports Inc. to close down 1 to 30 stores in 2009 in New York City. According to Charles Turner, Pier 1 Chief Financial Officer, the management is planning to have zero openings and will close 20 to 30 stores in 2009 through lease termination as part of...

  • RETAILER BRIEFS. Duff, Mike // DSN Retailing Today;1/23/2006, Vol. 45 Issue 2, p15 

    The article reports on developments related to retail stores in the United States. Pier 1 Imports has launched merchandising and marketing programs which is expected to turn around the specialty retailer's negative profit base. Williams-Sonoma has decided to close its Hold Everything stores to...

  • Pier 1 invests in assortment upgrade to right sinking ship. Duff, Mike // Retailing Today;7/16/2007, Vol. 46 Issue 11, p3 

    The article reports that Pier 1 expanded its business strategy by bringing down its major marketing expenditures and focus on its major goal of determining more inventories to attract its major customers in Texas. The company announces that they experienced a net loss in the first quarter of...

  • Pier 1 Seeks Safe Port in a Sea of Competitors. Felgner, Brent // Home Textiles Today;1/16/2006, Vol. 27 Issue 17, p1 

    The article reports on the continuation of Pier 1 Imports Inc. on its merchandising and marketing strategy, broadening its price point spread as it edits assortments by reducing its stock keeping unit base by 20 percent. Pier 1 has been surrounded by competitors entering its market space,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics