Hanover focuses on core brands

Lillo, Andrea
May 2002
Home Textiles Today;5/20/2002, Vol. 23 Issue 37, p4
Trade Publication
Focuses on the business strategies used by Hanover Direct in New Jersey. Emphasis on the brand extensions; Partnership with Internet companies in marketing products; Elimination of non-profitable business and facilities.


Related Articles

  • WHAT CLIENTS WANT. Chase, James; Iskowitz, Marc // Medical Marketing & Media;Nov2011, Vol. 46 Issue 11, p49 

    The article focuses on client's wants with regards to agency-client relationship. It notes that majority of clients wanted to work with an agency which is a true strategic and creative partner for the company's brand and embraces collaborative relationships. Clients also preferred agencies which...

  • Step into your client's shoes. Whitefoord, Adrian // Design Week;6/28/2007, Vol. 22 Issue 26, p22 

    The article offers the author's insights into brand ownership in Great Britain. According to the author, a company that wants to own a brand should have a vested interest in it. The author believes that it is good for the company to work with partnering companies that have complementary...

  • El comarketing como arma de presente y estrategia de futuro. Casado, Juan Carlos Alcaide; Marroquín, Íñigo Chávarri // MK - Marketing más Ventas;Sep2010, Vol. 24 Issue 260, p08 

    No abstract available.

  • Complex politics bedevil WPP's Samsung 'win'.  // Campaign;11/26/2004, Issue 48, p20 

    The article reports that Samsung Co. Ltd. 's appointment of WPP Group PLC as its global communications partner brings a protracted pitch to a messy end, leaving big questions unanswered. Sources suggest the global brand marketing assignment is a prelude to WPP winning the entire Samsung business...

  • viewpoints.  // Marketing Week;3/17/2011, Vol. 34 Issue 11, p27 

    In this article, the author discusses the factors contributing to the success of brand partnership deals including similar customers and demographics.

  • The Name Game.  // Workforce (10928332);Nov2000, Vol. 79 Issue 11, p32 

    Presents a matching game involving company names and the human-resources-related service or product they provide.

  • Brand strength lures corporations. Ingebretsen, Mary // Advertising Age's Business Marketing;Oct96, Vol. 81 Issue 8, p13 

    Reports on several high-end consumer product companies which were utilized by corporations in the United States. Why high-end companies wanted business to business sales; What influenced an increase in Lands' End's corporate sales division.

  • Branding experts highlight lessons of Nectar card woes. Thomas, Daniel // Computer Weekly;9/26/2002, p3 

    Focuses on the views of branding experts on the technical problems suffered by Nectar, a loyalty card service from Sainsbury's, Debenhams, BP and Barclaycard in Great Britain. Suspension of the online registration for the program; Value of the advertising campaign launched by the company;...

  • David Shelton: Is brand image relevant to advice firms? Shelton, David // Money Marketing (Online Edition);10/30/2014, p1 

    In this article the author views whether the brand image is relevant to the advice firms.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics