TITLE

Hanover focuses on core brands

AUTHOR(S)
Lillo, Andrea
PUB. DATE
May 2002
SOURCE
Home Textiles Today;5/20/2002, Vol. 23 Issue 37, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the business strategies used by Hanover Direct in New Jersey. Emphasis on the brand extensions; Partnership with Internet companies in marketing products; Elimination of non-profitable business and facilities.
ACCESSION #
6699093

 

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